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About Us

Niche Beauty Pro

nichebeautypro.africa is  business to business (B2B) platform which supports our partners, including beauty salons, beauty supply stores, beauty schools and registered businesses operating in the Hair and Beauty Trade to be able order from our portfolio of products and get support.

The collections offered by Niche Beauty includes offerings from leading beauty brands such as Design Essentials, Farmagan, T444Z Hair Products and more.

Purchases via this platform can only be made by trade partners registered on our system. Registered users will be able to access pricing, promos and other available tools when logged into their user account.

What we stand for

Vision | Mission

nichebeautypro.africa is a division of Niche Group Holdings (NGH), a organisation founded in 2012 with the vision of becoming a leading multinational distributor of personal care and beauty products in Southern Africa. 

We believe that education is a invaluable tool in driving the professionalism in the beauty industry. We aim to  empower our clients with knowledge beyond just the knowledge of our products. Our goal is to impart knowledge that can upskill and inspire our partners.

Be a part of our beauty revolution

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Create your B2B account

If you are interested in stocking our products in your salon or beauty business, please use the register link.

Frequently Asked Questions

What business types do you work with?

We work with trade partners in the beauty space including hair salons, beauty stores, cosmetics retailers and distribution businesses.

How do I register my business to be able to purchase?

To register click the registration button above to be diverted to a registration form. Once submitted, our office will review your application within 2 working days. We follow this process to ensure that we are supplying only businesses in the Beauty Trade via this portal

Can a business distribute/ market their brands through your platform?

We believe in building strong and lasting partnerships and require our brand partners to be able to meet certain quality control standards and levels of supply. Should you feel that your brand is the right fit for our network please email your company profile and details of your brand portfolio to marketing@nichehaircare.co.za

What support do you offer to businesses?

We aim to give our customers ongoing support through education, insights on business structuring and updates on industry news. We also run various rewards programs that give benefit back to our trade partners.

Can I become a bulk reseller of your products to other trade businesses?

We do partner with stores and distributors who service professionals in the beauty trade.Please click the Register Now button above to register your business details and our sales team will be in touch to assist you.

Which beauty industries do you service

Our product portfolio includes product and accessory offerings for professionals primarily in hairdressing, make up.We also have a skin care and teeth whitening products and technology.

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